Talk about pinch-me moments. Growing up in Chicago, the Cubs are near and dear to my heart. As a 7 time Little League district champion, it's fair to say baseball was a big part of my life. Fast forward to the fall of 2016 and adidas Baseball is looking for a way to cut through the noise of October baseball and a busy sports media cycle. Cue the "#$@& Curses" campaign. Putting all our eggs in Kris Bryant and the Cubs basket, we set out to disrupt and polarize the baseball community. Through the Wild Card, Divisional round, NLCS, and World Series, we went gorilla style and brought our mantra everywhere the Cubs went. On November 2nd, 2016 it all paid off and childhood Erik pinched himself again.