A staple in my role managing brand marketing for the adidas and MLS relationship is managing all content and activation for every adidas MLS product that launches. This involved briefing creative and production agencies, as well as working with our Sports Marketing team to execute photoshoots and launch plans throughout the year. On average, we launch about 40 jerseys, 10 pieces of exclusive footwear, and limited collections throughout the MLS season. These campaigns have resulted in triple digit growth, "the biggest sales day in MLS history", and some of the most recognizable content of Leo Messi during his time at Inter Miami.