By the end of 2021, we had reached a boiling point in adidas Baseball for how we would properly support and speak to our softball audience. With the signing of University of Washington superstar Sis Bates, and the creation of a bespoke softball cleated range, we needed to rethink how we marketed. My team made the decision to wipe out adidas Baseball socials and newly launch adidas Dugout...a place for all. A fully connected campaign that highlighted out full adidas Dugout roster, launched to celebrate the start of MLB season and the upcoming Athletes Unlimited softball season. Introducing, adidas Dugout.